AI Trust Signals
Where Buyer Trust Meets AI Authority
Our Story
Every good story has a beginning. Ours starts with a book that changed how hundreds of thousands of businesses think about trust: They Ask, You Answer.
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Its author, Marcus Sheridan, put forth a simple but powerful idea: if you obsessively listen to your customers and become the most honest, transparent teacher in your space, you will earn their trust and their business.
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A few years ago, a marketing leader named Patrick Moorhead read that book. For him, it wasn't just an interesting theory; he put it to work at the software company where he was CMO. By embracing the principles of They Ask, You Answer, his team helped generate over $100 million in new business pipeline.
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His success was so clear that in 2022, Marcus’s agency, IMPACT, named Patrick a "Certified They Ask, You Answer Leader." It was then that the two first met: a dedicated practitioner and the author, sharing a deep belief in the power of building trust.
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Then, the world changed. Generative AI arrived, and both Marcus and Patrick saw the same thing happening from different vantage points.
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Marcus, speaking to audiences around the globe, was going "all in on AI," teaching leaders that this new technology represented a profound new frontier for brand trust.
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Meanwhile, Patrick was on the front lines of marketing, watching AI answers replace Google links. He started writing Answer Rank to create a playbook for businesses trying to navigate this new world where visibility and authority were being completely redefined.
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When Patrick published his book Answer Rank in March 2025, they reconnected. This time, the conversation was different. It was one of those "kitchen table" talks that goes late into the night.
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They laid out their ideas. Marcus had the universal framework for human trust. Patrick had the playbook for AI trust. Suddenly, it was crystal clear. It wasn't two different topics. It was two halves of the same, critical whole.
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To succeed in the AI Answer Economy, a brand needs to be trusted by the algorithm and the person asking the questions. There was no tool to measure both.
So, they decided to build it.
That's the simple story behind AITrustSignals.com.
Our Founders
Marcus Sheridan
Co-Founder AITrustSignals
Author of They Ask, You Answer & Endless Customers
Marcus Sheridan is a globally acclaimed keynote speaker and the author of the digital marketing classic They Ask, You Answer and the new book, Endless Customers. His frameworks for building trust and driving revenue have been adopted by hundreds of thousands of businesses worldwide. As the founder of IMPACT, a leading coaching and training organization, Marcus and his team guide businesses in implementing the Endless Customers system to dominate their markets. His work is focused on one thing: helping companies become the most trusted and transparent voice in their space.
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Patrick Moorhead
Patrick is a proven B2B SaaS leader with a track record of driving high growth and building market-defining brands. As a CMO at companies like Label Insight and Pricefx, he oversaw more than $200 million in revenue growth and helped raise over $150 million in venture capital. After a decade leading high-velocity marketing teams, Patrick now makes his unique creative and strategic services available to select clients looking to achieve outsized pipeline growth by building unparalleled customer and buyer trust in the AI era.